Is Yamaha Working on a Pure Sport UTV?
While this nasty winter has many of us longing for warmer days so we can ride in comfort again, it hasn't been all bad. After spending too much time outside this past weekend, a part of my brain froze. When it thawed, I briefly had the ability to see into the future. Instead of looking up next week's winning lottery numbers, I decided to find out if Yamaha plans to come out with a pure Sport UTV to rival the Polaris RZR, Can-Am Maverick and Arctic Cat Wildcat families. In hindsight, this was probably the wrong choice.
What sparked my interest in Yamaha's Sport UTV future were prior comments by Yamaha about its plans to introduce new models in categories where it doesn't currently compete and to become a major player in all segments. As well, in Yamaha's 2014 Business Results Report
it said one of its main initiatives is to increase market presence 'toward the long-awaited sports category.'
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