2008 Tecate SCORE Baja 1000 to air
on NBC TV Sunday, December 14
The 41st Tecate SCORE Baja 1000 will premiere on NBC Sports
And be telecast worldwide on ESPN International
PORTLAND, Maine, December 11, 2008--- NBC Sports will air the 2008 Tecate SCORE Baja 1000 on Sunday, Dec. 14th at 1PM ET/10AM PT. Produced by Aura360 in association with NBC and SCORE International, the one-hour special will feature green flag to checkered flag coverage of the 41st running of the granddaddy of all desert races. This year, the treacherous 631.35-mile course designed by legendary Sal Fish on the majestic northern part of Mexico’s Baja California peninsula was regarded as one the most technical and taxing courses in decades, with many vehicles falling prey to the terrain. The legacy of the race lived on; with harsh conditions, fierce competition, and unforeseen threats cementing its legendary status in the realm of off-road racing.
This TV special will chronicle the endurance, nerve, and luck that carried the victors to the finish line where they emerged from the dust to claim their fame and glory. It will highlight the battle for the overall victory among the Motorcycle classes as well as the competition for the overall win among two-wheel victories.
It will celebrate the overall motorcycle victory of the No. 1x Honda team of Robby Bell, Sun City, Calif./Kendall Norman, Santa Barbara, Calif./Johnny Campbell, San Clemente, Calif., as well as the overall car and truck win by Roger Norman, Reno., Nev./Larry Roeseler, Irvine, Calif., in the No. 8 Ford F-150 SCORE Trophy-Truck.
The legendary desert race is held mid-November each year and is the season-finale of the five-race SCORE Desert Series and season point championships were decided in all 28 Pro and 6 sportsman classes for cars, trucks, motorcycles and ATVs.
Competing in this year’s Tecate SCORE Baja 1000 were 347 entries from 39 U.S. States and 24 countries. This year’s race was a ‘loop’ race starting and finishing in Ensenada, Baja California, Mexico.
Additional unreleased footage of the races is available at The Baja
and on the official 2008 SCORE Baja 1000 DVD to be released via website soon after the broadcast.
Media sponsors for the 2008 Tecate SCORE Baja 1000 broadcast include Volkswagen, BF Goodrich, Honda Motorcycles, Garmin, Activision’s SCORE International® Baja 1000™ and The SPOT Satellite Messenger.
SCORE will begin its 36th year as the World’s foremost desert racing organization in 2009, starting the season with the 15th Annual SCORE Laughlin Desert Challenge to be held Jan. 22-25 in Laughlin, Nev.
SCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and three more Sportsman classes for motorcycles and ATVs competing in the races in Mexico. For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the SCORE Desert Series at Score International Off Road Racing
Aura360 was founded to animate client brands through the creation and development of emerging sports properties. Aura360’s marketing expertise is structured into three operating units; Property Ownership, Property Management & Representation, and Consulting.
The Property Ownership division features the Jeep World of Adventure Sports® and the Union Square Street Sessions. Property Management & Representation clients consist of the Men’s Health, Teton Gravity Research (TGR), Blackberry, Red Bull, and SCORE International. Consulting clients include Mountain Creek Resort and Madison Square Garden.