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post #1 of 15 (permalink) Old 12-03-2008, 04:46 PM Thread Starter
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DragonFire Racing sold to MAG

Motorsport Aftermarket Group buys DragonFire Racing
MOTORSPORT AFTERMARKET GROUP, INC. ANNOUNCES THE ACQUISTION OF DRAGONFIRE RACING

IRVINE, California, December 1, 2008 – Motorsport Aftermarket Group, Inc. (“MAG”) is pleased to announce its acquisition of DragonFire Racing, a leading supplier of aftermarket racing and performance parts for ATVs and UTVs.

Brian Etter, President and CEO of MAG said, “We are excited to continue our expansion into the Off-Road market with the addition of DragonFire Racing. DragonFire Racing, with its comprehensive line of performance parts and accessories, launches us into the attractive UTV segment. We are confident that Todd Romano and his team will continue to deliver quality products and services for our combined company.”

Todd Romano, President of DragonFire Racing said, “DragonFire Racing is recognized as an industry leader in performance parts and accessories for Side-by-Side UTVs, Desert Race Cars, Pre-Runners and ATVs. I am looking forward to working with the design, engineering, manufacturing and financial resources that MAG brings to our business. Our growth and success have come from the ability to consistently bring exciting new products to market. Our OE Partnerships, Direct to Dealers and Distribution Channels will see growth from our current product offering, as well as expansion to Street, Mud, Hunt and introduction of the DragonFire SXS. In addition to being great for growing our business, it also opens up new opportunities to our talented and dedicated employees.”

MAG is a group of businesses that design, build and sell products for Street and Off-Road motorsport markets. The MAG family of companies includes Renthal, Vance & Hines, Kuryakyn, Mustang Motorcycle Products, Performance Machine, Forge-Tec Motorcycle Wheels, Progressive Suspension, MAG Europe, and J&P Cycles. Visit us at Motorsport Aftermarket Group and Yamaha Rhino Accessories, Yamaha Rhino Performance, Arctic Cat Prowler, Polaris Ranger, Custom Yamaha Rhino @ DragonFireRacing.com.
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post #2 of 15 (permalink) Old 12-03-2008, 05:00 PM
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post #3 of 15 (permalink) Old 12-03-2008, 05:20 PM
 
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congrats... hey times are tough and if someone gives you a good price for something take it.
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post #4 of 15 (permalink) Old 12-03-2008, 05:22 PM
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I wonder what that means for their suppliers



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post #5 of 15 (permalink) Old 12-03-2008, 05:24 PM
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Quote:
Originally Posted by Mr. Off-Road View Post
congrats... hey times are tough and if someone gives you a good price for something take it.
UTV mayhem for sale for one billion dollars!!!!!
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post #6 of 15 (permalink) Old 12-03-2008, 05:25 PM
 
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UTV mayhem for sale for one billion dollars!!!!!
ha... you beat me to it...
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post #7 of 15 (permalink) Old 12-03-2008, 06:15 PM
 
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Ballin!!!!!!!!!!
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post #8 of 15 (permalink) Old 12-03-2008, 06:18 PM
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Why would they buy DFR? MAG has money to burn?
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post #9 of 15 (permalink) Old 12-03-2008, 06:25 PM
 
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Why would they buy DFR? MAG has money to burn?
They have a HUGE name across the country and sell a ton of stuff. They don't pull 27 page ads in magazines for nothing!!

They might get pounded on the forums, but fortunatlly for them most forums have 5000 or less in membership and there are 250,000+ UTVs out there.
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post #10 of 15 (permalink) Old 12-03-2008, 06:39 PM
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With this economic downturn which will last all of 2009, and a hugh cutback on spendable income, why make a move now to buy?
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