Good to know.
We will be rolling out our new ELITE series recovery winch sometime towards the end of this month. They are sure looking to be top-notch winches, and yet priced around $700 less than some of our competitors. We'll have them in 8,000lb, 10,000lb, and 12,000lb levels -- complete with AMSTEEL-BLUE cables, wireless remotes, integrated/submersible solenoids, premium line-speed, etc.
The question I have at this point has to do with how many ATV/UTV riders typically use recovery winches as well.....you all know better than us. We are trying to find the best possible channels to get the roll-out going.