March 15, 2011
4 Wheel Parts Becomes The Official Off Road Parts Retailer of the Lucas Oil Off Road Racing Series
Corona, Calif. (March 15, 2011)
– Just as the Lucas Oil Off Road Racing Series is the biggest short-course racing series in the world, 4 Wheel Parts is the biggest retailer of off-road truck parts, so it’s only natural that 4 Wheel Parts has upped its involvement with the Lucas Oil Off Road Racing Series for the 2011 to become the official off-road parts retailer of the Lucas Oil Off Road Racing Series. And this is before you consider that 4 Wheel Parts president and CEO actually races in the championship!
President and CEO of 4 Wheel Parts, Greg Adler, finished ninth overall in the 2010 Pro 2 Unlimited championship series, meaning he’s equally comfortable in a business suit or a fire suit, and it’s that sort of expertise that he and his company bring to the Lucas Oil Off Road Racing Series as well as to the 55 4 Wheel Parts Performance Centers nationwide. For this reason, 4 Wheel Parts will be carrying Lucas Oil products in all 55 stores as well as online.
“Lucas Oil’s race-proven products are an excellent fit for our enthusiast customer base,” Adler says. “Their commitment to off-road makes it a clear and easy choice to sell through our 55 retail stores and online at 4WheelParts.com. The entire Lucas team has been fantastic to work with and we look forward to long and successful partnership.”
This partnership is mutually beneficial, says Lucas Oil Motorsports Business Manager Jamie Devney.
"Lucas Oil Products has been a huge supporter of off-road racing for years,” says Devney. “This new alliance with Greg Adler Racing and 4 Wheel Parts brings our investment full-circle. We are very excited to name 4 Wheel Parts the ‘Official Off Road Parts Retailer of the Lucas Oil Off Road Racing Series’. The company is clearly the leader and puts a priority on placing our additives, oils, and vehicle-care products in front of the consumer. Off-road fans and enthusiasts can now purchase Lucas Oil products directly from the 4 Wheel Parts retail stores, online, and from the 4 Wheel Parts display trailer at each Lucas Oil Four Wheel Drive Jamboree and Truck and Jeep Fest events across the country."
About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit Lucas Oil Off Road Racing Series