Toyota has a long and storied history of involvement with short-course off road racing, and in 2011, Toyota is making sure the future will hold just as much promise, as Toyota is not only remaining the Official Vehicle of the Lucas Oil Off Road Racing Series, but will also become the Presenting Sponsor of the industry-leading CBS Primetime Television package.
"We are extremely excited to continue our longstanding relationship with Toyota," says Forrest Lucas, President/CEO of Lucas Oil Products. "While Toyota will remain the 'Official Vehicle of Lucas Oil Off Road Racing Series, and of Morgan Lucas Drag Racing, its exciting to see Toyota get behind our brand-new, 11-hour CBS package as 'Presenting Sponsor' of this primetime television package. Lucas Oil prides itself in setting the standard for quality additive and oil products worldwide, and we use Toyota vehicles in our racing series, race teams, and as sales vehicles, and Toyota products have proven to be of the same quality as Lucas Oil Products. We are proud to represent their brand. The 2011 season will be a special year for all of our partners."
Toyota is just as eager to get the 2011 Lucas Oil Off Road Racing Series started.
"Toyota has a rich heritage in off road truck racing and our expanded participation in the Lucas Oil Off Road Racing Series is evidence of this fact," says Toyota's Corporate Motorsports Marketing Manager Ed Laukes. "We look forward to a successful 2011 season as we continue on as the official vehicle of the series and look forward to becoming a new advertising partner of the CBS race broadcasts."
The expansion of the relationship between the Lucas Oil Off Road Racing Series, the leader in short-course racing, and Toyota is yet another reason why the 2011 Lucas Oil Off Road Racing Series season is slated to be the most successful yet.
About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit LucasOilOffRoadRacing.com